ahmet Published: September 22, 2023 · 5 minutes read

Data is the number one need of every business, large and small, today. It is even the most important source of data-dependent applications such as artificial intelligence. Today, the source of data is accepted as the Internet. Billions of people and millions of businesses around the world meet their data and information needs over the Internet. Developing technology has reduced the acquisition of data from the Internet from hours to just milliseconds. A web scraper tool that provides web scraping service, which we have heard frequently lately, is the fastest way for businesses and developers to obtain data from the Internet.

These days, when data acquisition from the Internet becomes easier, many businesses are growing rapidly and even starting to serve on a global scale. In particular, web scaper APIs that provide web scraping services have become very important for businesses. In this article, we will examine the concept of web scraping in more detail. Then, we will learn about the use of web scraping, especially in the field of SEO. Finally, we will introduce the most successful web scraper API, suitable for almost every use case today.

What is Web Scraping?

Web scraping is the process of automatically pulling content from websites. In the past, traditional manual methods were used to extract data from the Internet; however, nowadays, this process is carried out with automation and at high speed. Web scraping provides structured data and related data by extracting desired data from web pages.

Find out if web scraping is legal!

In particular, free web scraping tools and services are gaining more traction today than methods of obtaining them in the past. These services make the process of obtaining structured data simple and fast. Web scraper APIs, in particular, offer developers the ability to pull data quickly, flexibly, and scalable. These services facilitate tasks such as web data extraction, structured data collection, and related data scraping, saving developers and businesses time and resources.

In summary, developers and businesses can extract web and relevant data using web scraping tools or web scraping tools. Therefore, these APIs have become a popular choice in fields such as data mining and analytics today. But one of the areas where this API is used most frequently is SEO.

Web Scraping in SEO

SEO is one of the areas where web scraping is used. To explain what web scraping means in SEO, this means automatically pulling or scraping the content of a website. This is usually done to collect certain data (text, images, prices, etc.) of a website. SEO (Search Engine Optimization) is the whole of various techniques for a website to rank better in search engines.

Discover the top 10 web scraping tools for Python!

Web scraping is frequently used by businesses as part of their SEO strategy. For example, pulling content from competing websites to understand keyword usage while doing competitive analysis. It is also possible to pull contact information from specific sites to find backlink-building opportunities or reach potential customers.

We will list some of the use cases of web scraping used in SEO in this part.

Keyword Research

Web scraping can be used in keyword research. Businesses can see which keywords are commonly used by pulling content from competing sites to identify competitive keywords.

Competitor Analysis

Pulling content from competitor sites easily helps businesses understand what keywords their competitors are using, what type of content they are producing, and what kind of backlinks they have. This information provides a very useful resource for them to shape their own strategies.

Content Creation

Web scraping can be used to gather ideas and data while creating content. For example, developers and businesses scraping conversations on popular forums or Q&A platforms allow them to see what issues people are having trouble with and what questions they’re asking.

Backlink Discovery

Web scraping can be used to find potential backlink opportunities. For example, businesses can scan blogs or news sites related to their industry to identify sites where they can have opportunities to promote themselves.

Contact Information Gathering

Using web scraping is a very popular approach to collect contact information about your business or to reach potential customers. For example, businesses can get in touch for collaboration or marketing purposes by pulling contact information on the websites of other businesses in their industry.

Data Analysis

Web scraping can help you conduct analysis by collecting data on a particular topic. The most popular example of this is when businesses compare the prices of a particular product by pulling them from different e-commerce sites.

Today’s Most Popular Web Scraper API for SEO: Zenscrape API

home page of the zenscrape web scraping api

Although there are many web scraper APIs in the market, the Zenscrape API is the number one choice of businesses and developers. It is also one of the most popular web scrape APIs listed under APILayer.

Although this API is frequently used in the field of SEO, it actually has a suitable infrastructure for almost every use case today. With its large proxy pool and millions of IP addresses, it can easily extract data from even hard-to-scrape websites. Zenscrape API is also known as a very secure web scraper API. It automatically provides API rotation and offers privacy to its users. It is a very powerful web scraper API that extracts data from target websites in HTML format.

The Zenscrape API, which also supports JavaScript rendering, integrates easily into all of today’s programming languages. It also supports all front-end frameworks. It even provides example integration codes for popular programming languages such as Python and Node.js in its unique documentation.


In summary, understanding the true meaning of web scraping in SEO means understanding the process of extracting data from web pages and how we can use that data as part of search engine optimization (SEO) strategies. It enables a number of usage scenarios, such as web scraping, keyword research, competitor analysis, content creation, and backlink discovery. Thus, web scraping helps us drive SEO efforts in a data-driven and competitive way.

Try the best web scaper API in 2023, and extract data from any web page for SEO easily!


Q: What are the Popular Web Scrapers for SEO?

A: There are many of the best web scaper APIs available in the market for SEO. Some of these are as follows:

  • Zenscrape API
  • Zenserp API
  • The scrapestack API
  • ScrapingBee API
  • Scrapingdog API

Q: How Can I Scrape Data Using Zenscrape API?

A: Scraping data with the Zenscrape API is quite simple. To do this, you must first sign up for one of the affordable subscription plans that the Zenscrape API offers. Then, you can try one of the multiple programming language examples it provides in its powerful documentation.

Q: Can I Extract Data From Any Web Page Seamlessly with Zenscrape API?

A: Yes, you can. Thanks to the large proxy pool and millions of IP addresses of Zenscrape API, you can extract data from any website without interruption.

Q: What are the Popular Use Case of a Web Scraper API for SEO?

A: Some popular use cases in the SEO domain of a web scraper API are as follows:

  • Keyword Research
  • Competitor Analysis
  • Content Creation
  • Backlink Discovery
  • Contact Information Gathering
  • Data Analysis